I began animating the shot of the Doritos taking position, as well as the pass back. In the original animatic once the ball was passed back to the QB the “Bland” chips ran forwards to break the defence while the Doritos held their ground. This was all animated and sent through, Joe asked that only the animation start with the Doritos already in position and then show the ball being passed back, cut to the QB lining up the throw before cutting to the “Bland” chips running forwards towards the Doritos in a succession of quick cuts showing the “Bland” chips being simply knocked aside, popped open and trampled before cutting back to the Doritos QB following through with the throw.
A fair amount of animation was scrapped at this point which was a bit frustrating, however I could see the benefit to this as it definitely made the project much more enthusiastic. Instead of returning to the animatic this time, I simply roughed out the shots and animation using a very sketchy style and sent them off to be approved.
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