Thursday, June 24, 2010

Week 10

I sent through the latest animation. There were a few simple changes suggested, mostly made to limit the amount of work required once I was up to colouring. Simple changes such as taking characters out of the background and moving the camera in for close ups on a few wider shots.

I have completed the hours required for the internship program; however I will continue to work on this project in my own time. I am happy with the way it is turning out and believe there will be a fair bit of animation I will be proud to present in my show reel. Through this project I have learnt how to manage my time and improved my technical skills significantly. I have enjoyed working with Joseph and will be happy to finish the project and definitely consider any offers I may receive in the future.

Week 7-9

Once I received the green light I began cleaning up the roughed out animation and was quite happy with the result. The new quick shots were much more interesting to animate, not spending too long on each shot kept the project fresh and enjoyable to work on. I believe my line work has improved significantly as well as the speed at which I can now animate. Over weeks 7, 8 and 9 I worked on the shots from where the bags take position, through to the Doritos line backer catching the ball thrown by the Doritos QB.

Week 6

I began animating the shot of the Doritos taking position, as well as the pass back. In the original animatic once the ball was passed back to the QB the “Bland” chips ran forwards to break the defence while the Doritos held their ground. This was all animated and sent through, Joe asked that only the animation start with the Doritos already in position and then show the ball being passed back, cut to the QB lining up the throw before cutting to the “Bland” chips running forwards towards the Doritos in a succession of quick cuts showing the “Bland” chips being simply knocked aside, popped open and trampled before cutting back to the Doritos QB following through with the throw.

A fair amount of animation was scrapped at this point which was a bit frustrating, however I could see the benefit to this as it definitely made the project much more enthusiastic. Instead of returning to the animatic this time, I simply roughed out the shots and animation using a very sketchy style and sent them off to be approved.

Week 5

I heard back from Joe early in the week, he loved the test animation of the bag of Doritos running and overall he was happy with how the animatic was coming together. Again there were a few minor adjustments to be made as far as animating the bland chips attempting to break the Doritos line of defence after the ball had been passed back. But overall he was happy for me to begin animating.

I began by animating the first shot of the commercial, where the camera is looking down as the teams take their positions. I emailed this to Joe to get an idea of whether I was working in a style he had envisioned. I did not want to get too far into animating only to have it scrapped. I was right to start simple, Joe was happy with the style, however he decided that this particular shot slowed the pacing down too much and asked that it be removed.



After seeing this first shot animated Joe asked that I skip straight into the action. So the animatic was re-worked and sent through once more. I was given the go ahead a few days later.


Week 4

I thought I would start fine tuning the timing of the second animatic by getting my friend Hania Lee to compose a very fast pace, but simple, piece of music to help me sync the visuals with more of a rhythm. Once the animatic was complete I sent it through to Joe.

While waiting to hear back I began experimenting with how the bags of chips were going to move. I found that referring to a flour sack animation exercise I did in my first year of university was very handy, as well as looking at the way the magic carpet moved in Disney’s Aladdin. After taking note of how the bags would move I animated a quick run cycle of a bag of Doritos and sent this through also.

Week 3

I took the new treatment on board and completed another set of storyboards, this time assembling them into the first animatic. As well as completing a simple turnaround model sheet for the Doritos packet, mainly for my own reference more than anything else.





I drew the Doritos packets in a number of poses after I bought a packet of Doritos, ate the chips, and filled the bag with material so I pose the bag and use it as a reference during animation. After completing the animatic I sent it through to Joe, he liked it apart from a few shots where I had misunderstood the rules of NFL. Joe explained how to correct these mistakes as well as suggesting a few popular moves used in the game of American football. I took these changes on board and started applying them to the second animatic.

Week 2

I emailed the storyboards to Joseph Mandziuk, the director/ producer, and asked for his feedback. I had created the storyboards in a style I hoped would minimise the amount of full animation required. Because bags would be animated opposed to humanoid characters, there was little that could be done in the way of symbol or cut-out style animation. The other problem faced was my lack of understanding as far as the rules of American football go. I watched dozens of plays on YouTube.com, as well as a number of movies I had hired from the video shop. I found I eventually had to resort to a children’s NFL coaching site just to get a basic understanding of the rules.

I found myself watching tackles, passes and catches frame by frame trying to study the movements and ways I could cheat my way out of using complicated animation by instead using quick shots and snappy animation. In the end the best source for reference was the EA games series, Madden, as I could replay and zoom in and out of moves throughout the game. Unfortunately the limited animation was not what Joe was looking for and wrote back with a treatment of what he had in mind. This was much more complex than I had anticipated.

The treatment was as follows...

The two teams walk up to the starting line and take position.

A Doritos bag passes the ball back to the Quarterback.

The two teams scuffle as the QB throws the ball to the Line Backer.

The Line Backer jumps and catches the pass, turns and continues to run up the field.
A generic chip packet attempts to intercept the Doritos bag, but fails as the Doritos bag dodges it.

The Doritos bag makes it to the touch down, spikes the ball and dances the “funky chicken”.

The commercial was now looking as though it would be over 30 seconds, much of which would require complex and full animation. I requested I be paid more for this increase in workload.